925 silver key ring worked entirely by hand by Magal in the goldsmith's workshop in Vicenza.
The runes are 24 ancient symbols that form the Furthark: the ancient Celtic alphabet from which the German language derives.
They are signs rich in meaning linked to the collective unconscious. each rune represents a moment in Man's life: sowing, harvest, war, family, joy, love, friendship, fertility, death...
Each is also connected to an element of nature: water, the sun, ice, the yew tree, the cyclical nature of the seasons...
Carrying a rune with you means looking inside yourself and expressing all the symbolic potential that it contains.
Select your chosen rune from the drop-down menu and it will be mounted on the key ring.

FEHU.
It is the first of the 24 letters of the runic alphabet.
It is linked to the acquisition and maintenance of material goods. It helps to realize projects, to recognize our value and what really matters in our lives.
URUZ.
It is the rune of strength and will. Symbolically linked to the bull, it puts us in contact with that primordial force that resides in us and which manages to make us overcome even the most difficult trials in order to realize our projects.
THURISAZ.
It represents loyalty and fidelity to ourselves, to our ideals and the ability to defend them.
It reminds us not to give in to fear and to assert our rights.
ANSUZ.
It represents the voice of our soul that communicates to us what we are and how best to act based on our deepest spiritual needs. This rune is linked to the element of air and also presides over communications with others, encouraging us to make them clear and aware.

RAIDO
It is the rune of travel, direction and independence.
The power to choose the path to take in life is in our hands.
This symbol helps and protects us in following the right path in personal and spiritual fulfillment.
KENAZ.
It is one of the runes linked to the fire element.
It is the sudden revelation and at the same time the ancient purifying fire.
It is the ability to let go of the past and all those situations that no longer correspond to who we are in this moment.
It is the awakening of our soul that wants to shake off the burdens that it feels are no longer useful to its evolution.
GEBO.
It represents the balance between giving and receiving in love relationships.
It is the symbol of union, of hospitality, it promotes openness and availability towards others and the universe. Brings harmony and peace to interpersonal relationships.
WUNJO.
It is the rune that presides over the feeling of joy.
That light-heartedness typical of a child that should be recovered within each of us.
This symbol awakens primordial innocence, an essential prerogative to be joyful and happy.

HAGALAZ. It is the rune that represents hail, the breaking of the patterns of the known. It's the unexpected. The fury of nature that leads to change and renewal after having made a clean sweep.

NAUTHIZ. It is a difficult rune, it indicates suffering and oppression, inability to act and react, it puts us face to face with the darkness of our soul. It reminds us that we have to deal with ourselves and our inner monsters. Nauthiz represents the ultimate test to develop willpower.

ISA.

It represents ice, staticity, immobility, indolence and laziness. It is a symbol of a moment of stasis in life. As happens in winter under the ice, the sprout of a new life is being born. JERA. It represents the cyclical nature of existence. It reminds us that there is a time between sowing and harvest, so sometimes we need to be patient so that we can reap the fully ripe fruits. It is the bearer of evolution and change that will take place based on our choices and our trust in life.

JERA.
It represents the cyclical nature of existence. It reminds us that there is a time between sowing and harvest, so sometimes we need to be patient so that we can reap the fully ripe fruits. It is the bearer of evolution and change that will take place based on our choices and our trust in life.
EIHWAZ.
This is the rune of balance, linked to the yew tree. This tree has a type of wood of enormous elasticity and resistance suitable for the construction of bows. This rune awakens in us ductility and perseverance in the face of life's circumstances which could translate into the motto: "I bend but I don't break".
PERTH.
It is the rune of lightness and regeneration from all points of view: physical, emotional, mental and spiritual.
It draws from us the strength to free ourselves from old past patterns, making us lighter, ready to fully enjoy the beauty of life.
ALGIZ.
It represents sacred space. It reminds us of the importance for each of us to define our own boundaries and reminds us to use our ability to defend this space definable as respect and love for oneself.
SOWELU.
It is the rune linked to the energy of the sun. By chasing away darkness, sunlight brings well-being and vitality. It also brings self-esteem and gives great mental clarity. It is the realization, the liberation from the accumulation of tensions, the moment in which our efforts are rewarded.

TEIWAZ.
It represents justice on earth. The upward arrow indicates the divine principle of justice on which the world is based. This sign develops in the wearer a masculine strength that is expressed with audacity and resourcefulness. It increases the sense of responsibility for one's actions.
BERKANA.
It represents the energy of the feminine as its shape similar to two breasts recalls. It awakens the ability to welcome and understand, it is the rune of fertility and of all the receptive and sensitive abilities typical of the feminine.
EHWAZ.
It is the rune that presides over relationships of growth and collaboration based on mutual trust and loyalty.
It literally means horse, a faithful and trustworthy companion for the knight who in ancient times was forced to travel long distances. He is therefore the faithful friend who walks alongside us during the journey of life.
MANNAZ.
This rune is the symbol of the individual immersed in society, of the responsible community that leads to the evolution of human consciousness. It awakens the capacity for compassion and makes us recognize that we, individuals, are the co-creators of the world in which we live. In this way it reminds us how important civic responsibility is and brings us back to a state of harmony with the surrounding environment.

LAGUZ.
It is the rune linked to water and consequently to emotions. Sometimes emotions overwhelm us as if they were rushing waters.
This rune instead reminds us to get in touch with the flow of the unconscious which should be explored and known to be channeled and transformed into positive energy.
INGUZ.
It is one of the runes linked to the element of fire, this time understood as a domestic hearth for welcoming relatives and friends.
It presides over the renewal of energy and positively accompanies all new business and family ventures.
OTHILA.
This is the family rune. It reminds us how important it is to know where we come from to understand who we are and where we want to go. On the other hand, without roots the tree could not grow. It urges us to free ourselves and learn from the past and ancestors. It is the recognition of our place in the world, of our right to exist.
DAGAZ.
It is the last of the 24 letters of the runic alphabet.
It represents the butterfly and its metamorphosis.
It hopes for the transformation of the Conscience of Man who, having emerged from his cocoon, learns to live in mutual respect and love.